Skincare products have always been at the center of traditional commerce, as well as e-commerce today. In fact, packaging design is very important for any commodity. Skincare packaging design influences the purchasing decisions of most consumers. In addition, the cosmetics and luxury goods market is projected to be worth up to $716 billion by 2024, making unique packaging designs even more necessary in this industry. Given the intense competition, it is important for any cosmetics company to understand the main factors that make packaging designs stand out.
First of all, decide what style you want. By knowing what style you're looking for, the rest of your design will be more targeted and effective. Determining the style from the start helps ensure that the package you create is consistent with your overall design goals. The style will also help you identify other design elements you need to consider. The point is that when you know the style you want, you can add the most appropriate elements to make your design stand out.
When choosing colors for your cosmetic packaging, you should choose colors that match your brand personality. In addition, you need something that will grab the customer's attention and make your product stand out from the competition.
In the competitive beauty and cosmetics world, attracting your customers is quite important.
Choosing your brand palette is like choosing the season's essential eyeshadow palette. You want to keep it real and show the personality of your brand. At the same time, you have to be a distinct one in the competition.
Choose a brand palette that not only stands out from the shelves but also creates a strong connection with your brand.
If you want something unique on your brand or something that immediately grabs the customer's attention, you can make good use of fonts in addition to colors. Like colors, fonts can help your brand jump off the shelves. In addition, it shows the personality of your brand and fits the overall style. Another thing to consider is how the font will look on your packaging. Just remember to make the font easy and clear enough to read. Get the important information you want to tell your customers on the packaging.
Next, you should gather all the information and ICONS needed for the packaging. Common items on cosmetic containers include brand copies, expired labels, and government warning labels. In addition, you need an image to show that your product is pollution-free. Additional graphics and images may be useful. Gather all these things so that you can organize them properly in your packaging design.
Now, you know the ideal type of packaging for your product, it's time to think about design.
The first thing you should do is choose a point of contact. When your customers view your product, your product can instantly "talk" to them. You have to deliver a message that is persuasive enough to keep customers with your product. Otherwise, they'll move to another spot on the shelf. So, choose one thing you want the customer to know about the product. Whatever you choose, you need to make it visible in the packaging.
Logos help build brand awareness. By the logo, your customers will know that the product they are buying is yours. Therefore, you should know that logo design is very important. It is best to put the logo front and center. As for the logo itself, it's best to add something unique. Do your products contain ingredients that will wow your customers and inspire them to buy your products? This can be a core element of design. Focus on the core elements of your package design to ensure that your key message gets across to your customers.
Next comes the selection of packaging materials and special printing options.
There are many options to improve your cosmetic bottles and jars. But keep in mind that complex packaging can also mean high costs. Different kinds of products have different requirements for packaging. For example, if you're going to use your product in the shower, it's best to use a coated waterproof material. Other design options can make your packaging look great. Such as aluminum foil, embossing or 3D ink will give your packaging a high-end luxury feel. But they can also increase your cost per package.
SHNAYI is a professional supplier in China’s glassware industry, we are mainly working on glass skincare packaging, glass soap dispenser bottles, glass candle vessels, reed diffuser glass bottles, and other related glass products. We are also able to offer frosting, silk screen printing, spray painting, hot stamping, and other deep processing to fulfill “one-stop shop” services.
Our team has the ability to customize glass packaging in accordance with customers’ requirements, and offer professional solutions for customers to raise their product's value. Customer satisfaction, high-quality products, and convenient service are our company’s missions. We believe we are capable of assisting your business to grow up continuously together with us.
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Post time: Oct-31-2022